News
From the herd
Industry insight, client news and views from the licensing trade, written by the Kilogrammedia team.
Industry insight · 16 January 2026
The changing – and unchanging – faces of the toy industry
Toy Fair is a reminder that, as licensing moves into experiential and online formats, traditional toys still have a strong market.
Industry insight · 25 November 2025 · Sam Murray
Remember, remember the (sustainable) fifth of November
Sam reports from the Products of Change conference on sustainability in licensing, brand, product and retail.
Client news · Rainbow Productions
Rainbow Productions receives the King’s Award for Enterprise
The company that brings Peppa Pig, Bluey and the PAW Patrol team to events worldwide is honoured for international trade.
Industry insight · Brand Licensing Europe
AR, VR, AI and BLE
Technology is making its presence felt in licensing, yet heritage brands and traditional products still thrive.
Industry insight · Greeting cards
The Next Purple Ronnie?
Why greeting card awards like the Henries and the Louies matter for creative talent, and for licensing.
