Services

Licensing PR, start to finish

Press releases, features, social media, award entries, events and copy, all written by a team that has worked in the licensing trade press for more than 20 years.

What we do

Everything your story needs

From the press release to the awards podium, one team that knows the licensing trade press inside out.

Why licensing PR

A $389.8bn market. Your news needs to cut through.

  • Global retail sales of licensed merchandise and services reached $389.8 billion in 2025, up 5.45%.
  • Licensing is outgrowing retail as a whole: the wider retail market grew 4.52% over the same period.
  • Character and entertainment properties lead the market at $161.8 billion, more than 40% of all sales.
  • Licensing is now tracked across 51 countries, so the trade press is how buyers and partners keep up with what’s new.

That’s where we come in: the right story, in the right trade title, at the right moment.

Global retail sales of licensed goods

US$ billions
$356.5bn
$369.6bn
$389.8bn
202320242025

Where the money is, 2025

41.5%character &
entertainment
  • $161.8bn character & entertainment
  • $44.4bn sports
  • $183.6bn brands, fashion, art, museums & more
68% in store32% online
Bricks and mortar16% of online sales via social media

Source: Licensing International Global Licensing Industry Study, 2024–2026 editions, via License Global.

Sectors we know

Wherever your brand lands

Licensing reaches every aisle. We know the trade titles, buyers and shows for each of them.

Clay cows playing with plush toys
Toys & plush
Clay cows playing a video game in cinema seats
Entertainment & gaming
Clay cows on a fashion catwalk
Fashion & lifestyle
Clay cows gardening among flowers
Heritage & museums
Clay cows with greetings cards and stationery
Gift, greetings & stationery
Your current PR strategy? A clay-style carrier pigeon in a beret and neckerchief, with a scroll tied to its leg
Specialist licensing PR for over 20 years

Still doing your own PR?

There’s a faster way to reach the trade press.

We already know the editors, the deadlines and the word counts, so your news lands in the right inbox at the right time, in a shape they can run.

Send it with us

Tell us about your next launch, licensing deal or award entry.

hello@kgmpr.com