Work that gets read
Campaigns, coverage, social posts, features, adverts and books: a selection of what we’ve written and placed for clients.

One release. Eleven titles. 365,068 readers.
The Puppet Company × The Natural History Museum: the Mini Dinosaur plush launch at Toy Fair London 2026. We wrote one press release, with quotes from the Museum and the brand, and placed it across the licensing, toy, gift and nursery trade press.
Lead clippingThe Puppet Company and the Natural History Museum announce new range of prehistoric plushTotal Licensing · Online Daily · 27 January 2026 · 87,000 readersRead the clipping
Where it ranReadership by title
- Licensing Magazine0
- Total Licensing0
- License Global0
- Licensing Source0
- TLL Weekly Wrap-up0
- PreschoolNews.net0
- The Toy Book0
- GiftsandHome.net0
- Brandora0
- Nursery Today0
- Toys n Playthings0
Total reach from one release365,068
In the titles buyers read
We know the editors, the deadlines and the angles that get picked up across the licensing, toy, gift, preschool and garden trade press, in print and online.
- Licensing Magazine
- Total Licensing
- Licensing Source Book
- Licensing Museum & Heritage Book
- Toys n Playthings
- Progressive Greetings
- Progressive Preschool
- Horticulture Week
- Garden Trade News
- Products of Change
Our Senior Editor & Writer, Vaughan O’Grady, edits non-fiction books to publishing standard, from heritage histories to travel and food, and we ghostwrite features that run under other names. Our writing has also appeared in the national press.
Edited by Vaughan O’GradyBanker and PhilanthropistA Portrait of Anthony de Rothschild, by David KynastonThe Rothschild Archive · Hurtwood Press, 2022See the credits
Co-edited by Vaughan O’Grady‘The Eighth Wonder of the World’Exbury Gardens and the RothschildsExbury Gardens Ltd, 2021See the credits
Edited by Vaughan O’GradyAn Appetite For… seriesLombardy, Puglia and Umbria, by Christine SmallwoodBonny Day PublishingSee the credits
Ghostwritten by usMIA: The tiny mouse with big potentialCover story on the Spacetoon and Cyber Group Studios CGI seriesTotal Licensing · Winter 2016Read the feature
Written for the national pressBroadband in the vanguard of educationBylined feature in “Bringing Africa Online”, for Avanti CommunicationsThe Telegraph supplement · October 2016Read the feature





Made for the feed
Every story can travel further. We turn client news into scroll-stopping posts, in each brand’s look and timed to land with the release.
- Launches, deals and events
- Trade-show countdowns
- Coverage shout-outs
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